You know your product.
I know how to build great companies, and ask good questions.

I partner with early-stage (pre-seed to Series B) teams to lay a strong foundation for aggressive growth.

Delving into both strategy and operations, I help leaders make their customers wildly successful and rally their teams around ambitious goals. 

My work draws on two decades of experience helping high-growth companies like BrightHire, Opower, Periscope Data, and Sisense.

I approach advising as a partner, not someone who parachutes in once a week to recite clichés. I bring empathy for founders’ and leaders’ challenges and industry insights that help you help your teams connect dots, see patterns, and identify the quickest way to unblock their path to success. I tailor my work to meet your most urgent needs. Sometimes that means working directly with founders, other times they deploy me to help specific leaders optimize critical functions like customer success or operations. 

I’ve helped companies:

  • Reach their first $1M in ARR

  • Build CX infrastructure from the ground up to support 10x customer growth in less than 12 months

  • Successfully fundraise and manage M&A activities

  • Upskill executive operations to support rapid scaling

What we’ll accomplish together: 

  • Build early goal-setting processes so teams can successfully deliver

  • Grow your base of healthy customers to create a flywheel for future growth

  • Understand what’s required to hit and scale revenue goals as a technical founder

  • Find the right people to fill any gaps you have with go-to-market activities 

  • Foster a culture of learning, effective decision-making, and critical thinking

What people are saying

What sets Erin apart is her rare ability to excel at both high-level strategy and nitty-gritty operational details. While many startup advisors regurgitate advice you could read yourself in a Paul Graham essay, Erin gets things done. She was an exceptional advisor on topics including go-to-market strategy, sales operations, and marketing. Erin is a true gem in the startup advisor community.

— Lucas Ackerknecht, CEO & Co-Founder, Alpha Grid

We wouldn’t be where we are today without Erin. Engineers gravitate towards opportunities to build exciting features. With Erin's help, I learned how to think like a CEO and build with potential customers and revenue in mind. Her guidance and support helped me focus on what truly mattered during a critical period. Today, I'm more confident making business decisions and running go-to-market activities.

— Saravana Rathinam, CEO & Founder, Puppetry

Erin provided invaluable advice, helping us stand up a customer function in the right way, and at exactly the right time. Our early customers got an exceptional experience, which led to a best-in-class NRR.

— Rameez Tase, President & Co-Founder, Antenna

If you’d prefer to send me an email, you can reach me at erinwm@gmail.com.